Have you invested in a startup and are unsure of how to best market your new business? Or perhaps your business venture has reached a static plateau in growth and you are looking for better digital marketing insights.
In any case, wherever you have raised a question about digital marketing, you must have heard about using a market research platform to help you. We won’t be surprised if you have already familiarized yourself with Pathmatics.
Although it is quite famous, we understand you may doubt using the platform. Our Pathmatics review will aim to clear those doubts and answer your most pressing question: Is Pathmatics legit or a scam?
So, let’s look at the platform and what it does in detail before deciding on a final verdict.
In the simplest of terms, Pathmatics is a market research platform that helps you optimize your ad-based marketing.
However, Pathmatics is much more than just any other market research platform. It is a cloud-based marketing intelligence platform and analytics solution designed to take your digital advertising to the next level.
Pathmatics provides invaluable digital insights to improve your marketing performance. It also ensures that you have the right tools to run creative campaigns for your digital advertising.
What does that mean? Put simply, Pathmatics gauges the impressions that a certain marketing style or format produces on the target audience and helps you model your digital marketing strategy based on those impressions.
The company, which has its headquarters in Santa Monica, California, has been helping agencies, brands, and publishers make the right media decisions since 2012.
In its own words, the platform strives to “bring transparency and accountability to digital marketing” by turning “the world’s marketing data intelligence into actionable insights.”
Its goals aside, the company boasts a set of principles that guide its work. To sum up, here are some of the principles it claims to follow to generate the most efficient and reliable work environment and boost performance:
Pathmatics is very clear about these ground principles on which it bases its work ethics. It sounds like there are a lot of green flags, doesn’t it? Let’s see if the impression holds after we finish this Pathmatics review and figure out how the site works.
Although Pathmatics claims to have a user-friendly interface and customer support options, understanding how it works is tricky. However, is Pathmatics worth the time it takes you to figure it out?
This part of our Pathmatics review focuses on how you can use the platform to confidently make your marketing decisions. No matter your business size, the platform can guide you in your digital advertising activity to get the best results.
The cornerstone of this market research platform is its Pathsource technology. Pathsource captures information advertisement at each process step from the publisher to the advertiser.
The Pathsource technology can track every impression of an advertisement, including programmatic channels. This tracking software gives you a complete view of the site’s advertising operations.
Pathmatics offers three types of products depending on their customers’ needs, and Pathsource technology supports all three of them. These three products include:
Each product caters to different business needs. Let’s look at each in detail.
If you are new to the digital marketing scene, Pathmatics Explorer is your best bet for making better decisions about your marketing strategy. It is the simplest solution for publishers and ad tech providers alike to figure out what works and what does not.
Pathmatics Explorer helps marketers win by providing digital insights about competitors’ marketing strategies. You will get information about the ads served and the impressions they made.
Moreover, the software can detect and help you duplicate the advertisement strategy.
This solution can track ads in many geographical locations, including the United States, the UK, Canada, France, Germany, Italy, New Zealand, and Australia. Depending on different geographies and demographic data, the software can also help you figure out what works best for a certain target audience.
Let’s look at some of the insights and tools Pathmatics Explorer provides its clients.
The right marketing can increase your revenue many-fold, so some hard work with Pathmatics while sitting at home can generate passive income. And what better way to do that than to figure out exactly what your competitors are up to?
Here are all the types of marketing information you can glean from Pathmatics Explorer to optimize your ads:
These insights are invaluable for making the right decisions when building your marketing strategy. Moreover, these insights help you catch up to speed with your competitors. Therefore, you reduce your risk of losing market shares and generate more revenue.
In addition to improving your marketing strategy by providing a long list of insights, Pathmatics also helps you with some tools. Although Pathmatics Explorer is mainly focused on delivering important marketing information, these tools add to the solution’s efficacy.
Here are some things that Pathmatics Explorer lets you do:
With its wide range of insights and simple tools, Pathmatics Explorer is the best option for businesses just starting out on polishing their digital marketing strategies.
So, if you are a beginner going through our Pathmatics review for a little insight, Pathmatics Explorer is the solution for you.
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Pathmatics Connect takes your digital marketing intelligence to the next level. It provides you with insights and data integrated with more tools to gain a deeper understanding of different trends in digital marketing. You can export the data you receive to other tools to understand business intelligence and build your strategies.
Here is some of the data you can export and analyze:
This information, when integrated with different marketing tools, provides the next level of insight into which you can design your marketing strategy. Businesses that are slightly more seasoned and familiar with digital marketing can benefit from Pathmatics Connect.
Finally, the company offers Pathmatics Custom for mature marketing teams looking to expand their brand’s digital marketing sphere.
Understandably, anyone familiar with digital marketing would require customized insights on which to build their future strategy. With Pathmatics Custom, you can customize your insights and tools based on your own business model.
Pathmatics Custom offers you the following:
With this solution, you can receive a customized answer that addresses only your marketing problem. However, according to our Pathmatics review, we only recommend Pathmatics Custom to those who have learned to tread through the complexities of digital marketing.
Therefore, you might want to hold back on it if you are a beginner.
Like any great and expensive platform, Pathmatics does not openly advertise its pricing. Although Pathmatics offers insights unlike any other market research platform, this information does tend to come at a price.
Compared to many other digital agencies, Pathmatics requires you to be generous with your wallet if you wish to use its services.
With a cost rating of 6.4 out of 10, Pathmatics leans heavily towards the pricier end of the spectrum. Starting from about $10,000 a year, it can demand hundreds of thousands of dollars to build your marketing strategy just right.
We know what you are thinking. How can Pathmatics help you make money online if you must pay to avail of its services?
Well, that’s the tricky part. You cannot use the platform without making a payment. However, the returns from successful marketing can be many-fold the initial payment and serve as a form of remote income.
Moreover, as a marketing agent, Pathmatics can help you take your work to the next level. In this case, the initial payment serves as a small investment in a successful future.
Therefore, this Pathmatic review still leans in favor of the company despite the hefty pricing.
The best part about signing up for Pathmatics is receiving a custom insights demo before you pay and get started. Here is a list of personal pieces of information you have to provide to get started:
In addition, you must answer a question regarding your marketing priorities. Out of the following options, you must pick what is most important to you:
Once you have selected a preferred way for the company to contact you, you can hand in this demo request form.
Now that our Pathmatics review has almost concluded, we can weigh the site’s pros and cons to determine whether it is worth the time and investment.
We have now reached the final part of our Pathmatics review. Pathmatics ranks a solid forty-three out of six hundred and forty marketing systems, making it one of the most popular and efficient marketing intelligence platforms available.
Therefore, according to our humble Pathmatics review, the platform is legit and safe. Moreover, it is definitely worth the investment.
Although you may find the pricing too high as a beginner, the platform makes up for the valuable marketing insights and strategies it provides. With Pathmatics, you can efficiently make money from home using the same resources. All you have to do is get the right marketing guru to guide you.
The bottom line is that Pathmatics is worth the investment and time you spend on it, no matter the scale of your business. We hope you found our Pathmatics review helpful.
Last updated: November 27, 2024
