Want to work as a freelance illustrator but confused about how and where to start? Here is a complete guide on how to be a freelance illustrator to boost your earnings.
According to Glassdoor’s report, freelance illustrators make up to $21 per hour, reaching over $50k annually.
Considering the statistics about freelance illustrator salary, illustrating seems like a promising side hustle or even full-time work if you bag some high-paying gigs along the way.
Like most other design-related freelancing jobs, you do not need a degree to pursue freelance illustrating. If you’ve got a knack for design and an eye for creativity, you’re good to go.
While most people are skilled illustrators ready to take on any task, getting started on a freelance platform is often a hurdle in their success. That’s why I’ve curated a guide to take you through the steps of being an illustrator.
By the end of this guide, you’d have learned how to be a freelancer or take jobs where you work alone and make bank with freelance illustration jobs.
If you’re wondering how to start a freelance illustration career, I’m here to help you get started. Like any other profession, you’ll begin with the basics and go on to the advanced and higher-paying gigs.
First off, you need to determine what your job entails. Illustrating is a wide term that can be used to describe different kinds of projects. You need to know where your interest and skill lie.
Other than this, you must also know which kind of illustration projects are most popular at the moment. According to Ben The Illustrator’s survey, clients are more likely to request these illustration gigs:
Depending on your skillset, you might have a steady flow of work, or you may have to keep your illustration projects as a side hustle. It’s not uncommon for freelancers to earn through multiple streams.
However, it’s something you should research before leaving your nine-to-five job. Make sure you have a complete understanding of the industry and its popular trends.
Again, this depends on your skillset. Design is a broad category, and you’ll find thousands of jobs under Design on any freelancing platform.
Specializing your skills to a certain project type will make it easier for you to land gigs and freelance projects to take as you’ll have lesser competition.
Finding your specialty shouldn’t be difficult. In most cases, designers pick up their favorite or best skill during the learning process. But if you’re still not certain, here are a few broader fields to find your interest in:
Even after you’ve settled for a certain sub-category, you do not have to limit yourself to it. The only reason for specifying a skillset is to let the clients know exactly what your strengths are and projects you can deliver to the best of your abilities.
See Related: Best Freelance Websites for Logo Design
Your portfolio will tell the clients what you can do and how well you can do it. So, take your time while putting together a portfolio since it can make or break any deal to acquire clients.
If you’re serious about bagging high-end freelance illustration jobs, you should buy a domain to host your portfolio website. Something like yourname.wordpress.com gives off an amateur vibe, and that’s not something you want to show while pitching to a named brand.
Instead, get a domain with your name. If possible, connect an email address with the domain name. You can find a ton of reasonably priced packages on Squarespace, WordPress, and Wix.
Here are some tips for putting together a freelance graphic illustrator portfolio:
If you want to learn how to be a freelance illustrator, you must have a business plan in mind. It will include everything from your hourly rate to the target audience. These are the questions you ask yourself before beginning so that you can solely focus your attention on work later.
Here are some of the things involved in a freelance illustrator business plan:
Fortunately, there’s not a high upfront cost for starting your freelance comic illustrator business. Although you need to invest in a digital device for illustration, most other things cost little to nothing.
As a freelance graphic illustrator, you can find work through different channels, including LinkedIn and social media. However, your best bet is freelancing platforms.
Here are the three best freelance sites for illustrators:
Initially, it might take some trial and error to find the right freelancing sites for your career. But once you create a loyal clientele on a platform, expanding your business won’t be much trouble.
See Related: 99designs vs fiverr: What is Better for Design?
Your target audience depends on your skill set. If you want to advertise yourself as a freelance children’s book illustrator, your target audience will be authors and publishing houses.
Likewise, if you want to dab into content marketing, eCommerce companies and corporations are the right markets for you.
See Related: Best Freelance Graphic Design Websites
Once you’ve figured everything out, you need to learn how to pitch to clients. Plus, you should know how much you’re going to charge and if you’d offer any add-ons.
Budding freelancers are often confused about the market rates for their niche. If you’re uncertain about freelance illustrator salaries, use an hourly rate calculator. It will help you find the approximate rate for all the best freelance sites for illustrators.
When pitching, don’t send the same message to each potential employer. Read and understand their needs first. Then, offer them a solution in your pitch, customizing it to their requirements.
You might start your freelance graphic illustrator career from Fiverr, but there’s only so much growth you can get from one-time gigs. Once you’ve established authority in your design niche, you can go ahead and expand your venture.
Here are some ways to increase your annual income while reaching a wider audience:
If you have a considerable social media following, use it to your advantage. You can sell your prints or art posters through online promotions.
Instagram is an excellent place for artists to showcase their work and find buyers for their canvas prints. Alternatively, you can use Printful – a platform that would take over the tedious task of printing and shipping the posters.
All you have to do is upload your print and receive the royalty on every sale.
Besides prints, you can also sell apparel bearing your designs. Again, it all comes down to networking and reputation building.
If you have a large following on social media, you can expect your merchandise to be sold out in days, if not hours. Alternatively, you can collaborate with online services that allow people to customize mugs, phone cases, T-shirts, etc. Sell your prints to them and get a percentage on every sale.
One of the best ways to earn money through illustration is to take on freelance children’s book illustrator projects. Since these books mainly consist of visual content, you can charge by page or for the full project.
If your illustration style is a bit too mature for childrens’ books, design book covers.
On average, you can get up to $800 for a book cover design. However, if you’ve established yourself as a top-tier artist, you can charge well about a thousand dollars for your service.
If you want to earn some passive income, create a font and sell it on sites like MyFonts and Envato Elements.
It might require some technical knowledge, but it’s definitely quite rewarding since you can earn money with your one-time effort.
See Related: Freelance Photography 101
Here’s another way to earn money while you sleep. Create an illustration course and sell it on sites like Skillshare or Udemy. Again, if you have a significant following, your course will do really well, earning you passive income while you focus on landing high-end clients.
Alternatively, you can create a YouTube channel and make tutorials for people who want to learn illustrations. However, this is a long-haul job, requiring regular effort.
On the other hand, course creation is a one-time thing that will earn for you as long as it sells.
See Related: Best Freelance Websites for Creatives
Learning how to be a freelance illustrator is a full-time job in itself. Market trends and design preferences change every now and then, so you must keep up with the client’s needs.
Besides finding the best freelance sites for illustrators, you must also know how to benefit from them fully. Therefore, having a freelance illustrator business plan in place will take you forward.
Plus, if you want to increase your reach, you’ll have to learn about new platforms and their pitching procedures. In this guide, I covered how to start a freelance illustration career and gradually grow it into a full-time earning.
Follow these tips and who knows, you might illustrate the cover for the next New York Times bestseller.
Last updated: September 10, 2023
